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Become a Subscriber & receive 15% off + Free Shipping!
Become a Subscriber & receive 15% off + Free Shipping!
Become a Subscriber & receive 15% off + Free Shipping!

Privacy Policy

1. Scope of This Policy

Happy Beverage, Inc. d/b/a Baloo (“Baloo,” “we,” “us,” “our”) respects your privacy and values your trust. The purpose of this Privacy Policy is to inform you of the treatment and handling of personal information that we may learn about you from using our website at (the “Site”),  from using our mobile application (the “App”), from purchasing products and services from us or engaging with our content, or by use of any of our services (collectively, the “Service”). If you have any questions regarding this information or our privacy practices, please contact us via the methods set out in the How to Contact Us section at the end of this Privacy Policy.

2. Agreement to Terms 


    If you do not agree with the terms of this Privacy Policy and our Terms of Use, then you should immediately discontinue use of the Service without providing us with any personal information. 

    3. Information We Collect


    We may collect the following categories of personal information (a) directly from you (such as when you create account or contact us), (b) from third parties such as through your social media profile (c) from the device and browser that you use to access the Service, and (d) from cookies and similar technologies.



    We may collect your first name, last name, email address account username and password, and phone number. You also have the option of signing into portions of our Service using certain third-party authentication platforms (e.g., Amazon Login). If you choose to do so, information like your name, email address, zip code, and an access token will be shared with us.

    Financial and Transactional Information

    We may collect payment details such as credit or debit card information, billing address, shipping address, and order history.



    We may collect your age, birthdate, and gender, gender identity and/or gender expression. 


    Characteristics and Inferences 

    We may collect information relating to your hobbies and interests. If you complete a survey, we collect your survey responses. We may also draw inferences from the information that we collect that may reflect your interests, characteristics, and consumption tendencies.


    Device Information

    We may collect device information when you use our Service. Device information may include your IP address, online or unique identifiers, browser and device types, and access times.


    Internet Activity

    We may collect information concerning your interaction with the Site and App, including when you access the Site or App and your browsing activity on the Site and/or App (such as which pages you visit, in what order, and for how long). This may also include “traffic data” or tracking information provided by the Site’s host or similar providers that may be helpful for marketing purposes or for improving the Site and App.

    You are not required to provide all personal information identified in this Privacy Policy to use our Service or to interact with us, but certain functionality will not be available if you do not provide certain personal information. For example, if you do not provide certain personal information, we may not be able register an account or respond to your requests.

    4. Cookies

    We store certain information that gets collected automatically at our end through cookies and other similar technologies. A cookie is a small string of information that a website that you visit transfers to your browser for identification purposes. Cookies can be used to follow your activity while using a website or across websites, and that information helps companies understand your preferences and tendencies, as well as improve and personalize your website experience. Some cookies are necessary to operate a website, while others can be functional, analytical, or used for marketing purposes, including targeted advertising (as discussed in more detail below). Cookies on the Site are generally divided into the following categories:


    • Strictly Necessary Cookies. These are required for the operation of the Site. They include, for example, cookies that enable you to log into password-protected portions of the Site. These cookies are session cookies that are erased when you close your browser.

    • Analytical/Performance Cookies. These allow us to recognize and count the number of visitors to the Site and understand how such users navigate through the Site (e.g., when and which pages are visited, in what order the pages are visited, and where a user is located).

    • Functional Cookies. These improve the functional performance of the Site and make it easier for you to use. For example, cookies are used to remember that you have previously visited the Site and asked to remain logged into it (e.g., this saves your username). These cookies qualify as persistent cookies because they remain on your device for use during your next visit to the Site. You can delete these cookies as detailed below.

    • Marketing Cookies. These record your visit to the Site, the pages you have vistied, and the link you have followed to recognize you as a previous visitor, and to track your activity on the Site and other websites you visit. These cookies are used to display ads on other websites based on your visits to the Site and other online activity. These cookies qualify as persistent cookies because they remain on your device. For more information about targeted advertising and how to opt out with your specific browser and device, go to the Network Advertising Initiative and the Digital Advertising Alliance. If you opt-out, you will need to apply these opt-out settings in each device from which you wish to opt out. Not all companies that serve interest-based ads participate in these opt-out programs, so even after opting-out, you may still receive some cookies and interest-based ads from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online, but they may be less relevant to you.

      We also use third parties to provide certain features or functionality through the Service. For example, we use Shopify to operate our online store. You can lean more about Shopify’s cookies at

      You can also prevent the use of certain cookies by modifying your Internet browser settings, typically under the sections “Help,” “Internet Options,” or “Settings.” If you disable or delete certain cookies in your Internet browser settings, you may still access our Site, however, you might not be able to access or use important functions or features of our Site, and you may, for example, be required to re-enter your log-in details.

      Do-Not-Track Signals

      At this time, we do not recognize automated “do-not-track” browser signals.

      5. Children’s Privacy

        The Service is not intended for users under the age of 13 and Baloo does not knowingly collect personal information from individuals under the age of 13. If you are aware of, or suspect that, someone under the age of 13 is using the Service without permission, please notify us immediately by contacting us as detailed in the How to Contact Us section below. If you have questions or concerns about the Internet and privacy for your child, we encourage you to check out the FTC Guidelines for protecting your child’s privacy online.

        6. Our Use of Personal Information

          We collect and use your personal information for the following purposes:


          • Providing the Service and providing services requested by, or reasonably anticipated within the context of our relationship with, you

          • Managing your relationship with us

          • Responding to your inquiries or requests, and requesting feedback

          • Providing promotional materials or other marketing materials that we believe will be of interest to you

          • Administering promotions, events, or surveys

          • Analyzing use of the Site and/or App

          • Tracking use of your username and password and tracking your shopping cart

          • Tracking  how you navigate the Site and/or App

          • Tailoring advertisements to what we believe will be of interest to you

          • Detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible, and 

          • Complying with legal and regulatory obligations. 

          7. Our Disclosure of Personal Information


             We may share your personal information with the following third parties:

            • Service providers, including hosting providers and IT outsourcing, payment processors, shipping providers, and marketing providers. In some instances, service providers will be directly responsible to you for their use of your personal information. They may be obliged by law to provide you with additional information regarding the personal information that they hold about you and how and why they process that information. Further information may be provided to you in a separate notice or may be obtained from such service providers directly, for example, via their websites. 

            • Advertising networks to provide you with relevant marketing. 

            • Advisers and financial institutions, including auditors, notaries, business continuity support service providers, and legal, tax, and risk and compliance advisors.

            • With third parties in connection with a change to the control or financial status of the company, including a corporate restructuring, sale, acquisition, financing, reorganization, bankruptcy, receivership, transfer, assignment of assets, or business merger or divestiture. Personal information and other information may be shared in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction.

            • Government bodies, dispute resolution organizations, law enforcement agencies, or third parties in connection with (a) responding to a subpoena, search warrant, or other lawful request for information that we receive; (b) cooperating in a law enforcement or similar investigation; or (c) otherwise protecting our rights, as applicable.

            8. Your Privacy Choices

            If you no longer want to receive our newsletter, emails, or other marketing communications, you may unsubscribe at any time by clicking “unsubscribe” in the communication itself. 

            To opt-out of text messages, you may text “STOP” in reply to any Baloo marketing text message.

            Please note that you cannot unsubscribe from certain correspondence from us, including messages relating directly to your account or purchases placed through the Service.

            By logging into your account, you may review, amend, and delete the information associated with your account. 

            9. Security

              We maintain reasonable technical and organizational measures to protect personal information from loss, misuse, alteration, or unintentional destruction. We have implemented various security measures to protect both the personal information and the general information that we receive from you through the Service. Whenever you give out personal information online there is a risk that third parties may intercept and use that information. Although we seek to protect your personal information and privacy, we cannot guarantee the security of any information you disclose online. To the extent permitted under applicable law, we assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized access by third parties, or other causes beyond our control.

              You play an important role in keeping your information secure. You should not share your username or password with anyone. If you have reason to believe that your account is no longer secure, please contact us immediately at the contact information in the How to Contact Us section below.

              10. Links to Other Websites 

                For your convenience, we may link to third-party sites and services, or otherwise display third-party content through our Service to provide increased value to our visitors. We have no control over these linked sites, each of which has separate privacy and data collection policies and practices independent from us. As such we have no responsibility or liability for these independent policies or actions and are not responsible for the privacy practices or the content of any such websites. Please note that these other sites may send their own cookies to users, collect data, or solicit personal information, and we encourage you to review their policies before engaging with these third-party sites.

                11. Effective Date and Changes to This Privacy Policy

                  This Privacy Policy is effective as of the date at the top of this policy. Baloo has the discretion to update this Privacy Policy at any time. When we do, we will revise the effective date at the top of this page. We encourage users to frequently check this page for any changes and to stay informed about how we are helping to protect the personal information we collect, especially before you provide information, and particularly personal information, directly to us through the Service. In the event of a material change to this Privacy Policy, we will provide a message through our website or via email informing you of the change.

                  12. How to Contact Us


                    If you have any questions about this Privacy Policy or our Service, please contact us at