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What Does “Functional” Mean in Food and Beverage?

If you’re like us, the grocery aisles in this post-covid world have started to look a bit different these days. Whether it’s cookie dough, coffee alternative or even trail mix, adaptogens and nootropics have expanded outside of the supplements aisle. So, you might be wondering, what the heck is an adaptogen and a nootropic?

Let’s break it down.

What are adaptogens?

Adaptogens are plants and mushrooms that help your body respond to stress, anxiety, and fatigue. Adaptogens have been used for centuries in Chinese and Ayurvedic healing traditions, and have been known to strengthen the body’s immune system, promote vitality, stabilize mood and improve performance and focus. A few popular adaptogens you may have heard of are ashwagandha, rhodiola rosea, asian or american ginseng panax or cordyceps.

What are nootropics?

Nootropics nicknamed “brain boosters” are natural or synthetic substances that can be taken to improve brain health and mental performance. Nootropics have been used for memory, focus and mood enhancement. One of the most popular nootropics in the world is caffeine.

What adaptogens and nootropics are in Baloo?

The nootropics and adaptogens in Baloo were all specifically chosen based on their benefits from scientific studies. The nootropics in Baloo- 5-HTP, GABA and L-Tyrosine- have shown to have an impact on the body’s serotonin and dopamine levels (“happy chemicals”) and nerve cell hyperactivity associated with anxiety, stress and fear. Baloo’s adaptogens, Rhodiola Rosea and L-Theanine, have been shown to help relieve the body’s stress, helping the body perform its best.

So, what does this all mean for you?

If you’re looking to add something more to your everyday health routine, adaptogens and nootropics may be great options to help decrease your stress and impact your mood. Baloo is a great upgrade to your average sparkling water because it is not only zero calories and zero sugar, but also uses specific scientifically-backed nootropics and adaptogens that are known to help boost mood and reduce stress levels- that something extra we all need.



Julson, Erica. “The 14 Best Nootropics and Smart Drugs Reviewed.” Healthline, 26 Jan. 2022, Accessed 26 Nov. 2022.“Adaptogens.” Cleveland Clinic, 10 Feb. 2022, Accessed 26 Nov. 2022.


Baloo does not provide medical advice, diagnosis, or treatment. Any information published on this website or by this brand is not intended as a replacement for medical advice. Always consult a qualified health or mental health professional with any questions or concerns about your mental health.